I wanted to find a word that could accurately describe the kind of shameless cynicism that goes into such marketing, but was worried it'd break the thesaurus. The idea that there are commercial breeding operations creating "shelter dogs" as a product to be sold to well-meaning prospective pet owners is so repugnant the first reaction isn't horror -- it's often disbelief, even anger toward the messenger. In fact, this is a subject we are very careful about bringing up, because it is so hard for a decent person to wrap their head around. "Nobody could do something that despicable! How could you say such a horrible thing?" NAIAWell quite frankly that was NOT my first reaction. My first reaction was something along the lines of doubled up laughing, combined with a certain admiration for the enterprising souls with the imagination to cash in on such an obviously lucrative and gullible market.
And anyway, the dogs will probably have a great life with a Madeline Bassett as owner, and the owners will get a disease free (probably) animal. Or do these breeders deliberately infect the animals to increase their sympathy value? The questions, the questions.
(Not that I am unsympathetic to shelter animals or anything, but a little sense of proportion would hardly be amiss here)